Digital marketing of tobacco products is a powerful tool that exploits the vulnerabilities of young people. By glamorizing harmful substances, targeting susceptible audiences, and circumventing age restrictions, this marketing poses a serious threat to both the health and future potential of young people in India. Article 13 of the World Health Organization’s Framework Convention on Tobacco Control (WHO FCTC) recommends banning all forms of tobacco advertising, promotion and sponsorship across all channels. Online platforms, which are more difficult to regulate than traditional media channels such as television, newspapers and billboards, pose a significant challenge to controlling and curbing tobacco marketing. Vital Strategies’ Tobacco Enforcement and Reporting Movement (TERM), a digital media monitoring and reporting system that tracks tobacco marketing on social media platforms, presents this special report that summarizes observed examples of online tobacco marketing in India, with a focus on marketing through entertainment and sports.