Although digital marketing bombards us every day, many people remain unaware of the nascent threat it poses to underage consumers.
Advertisements for addictive products like tobacco and alcohol are often designed to appeal to young, impressionable minds,
and the global nature of the internet and social media makes it difficult to for parents to monitor their children’s
online exposure to these ads.
Canary is drawing attention to this issue. Our data is nurturing a growing public demand for stronger policies and enforcement in digital spaces.
- More than 4 million people have been reached by Canary’s counter-marketing campaigns in India, helping to shape public discourse on the burden of tobacco.
- In Indonesia we work with SAFEnet, a YouTube Priority Flagger on the frontline of reporting content that violates marketing guidelines. To date we've reported over 2,300 videos.
- We partnered with the Mexican government to create a mass media campaign about the harms of e-cigarettes.
- Our work has attracted global interest, reaching over 571 million people through media mentions.
